Logo presentation · Round 3
ROOTED — a wordmark that's classic, bold, and quietly curly.
Six directions explored, one recommended. Unisex, word-only, no frame.
Our pick — Direction 3
Rooted
Swash serifCurly, not cursive. Reads at cap size.Pick
Rooted
On charcoal
Rooted
On forest
All directions
Rooted
1 · Swash scriptFull copperplate
Rooted
2 · Upright serifNo curl
Rooted
3 · Swash serifCurly, uprightPick
ROOTED
4 · Decorative capsFlourished capitals
Rooted
5 · Soft serifRound, heavy
Rooted
6 · Heavy italicSwashed, slanted
System
Ink#2E2E2B
Paper#F3EFE6
Forest#1F3A2E · accent
Stone#BDB7AA · secondary
Berkshire Swash
Logo onlyCormorant Garamond
Rooted and built up in him.
Headlines · body · verseDo
- One color per surface
- Clear space = height of the o
- Small caps for dates and labels
Don't
- No frames or loops
- No WOMEN / EST. / verse in the mark
- No pink, florals, gradients
Min size
- Screen 20 px
- Embroidery 0.75 in
- Print 1 in
Merch
Rooted
Cream teeCenter chest
Rooted
Charcoal teeLeft chest
Rooted
Forest teeBack print
Rooted
CapEmbroidery
Approve
Reply with a direction number and any tweaks. Final files follow: SVG/PDF/PNG, merch placements, brand guide.